Journal

Notes from the studio.

Playbooks, model deep dives, and behind the scenes on how modern teams ship content with Vela.

AI product photography vs a photoshoot: what it costs and when to choose which

What a photoshoot costs, what AI costs, and when to choose which, with Belgian reference prices and a clear comparison.

How brands cut their content cycle from weeks to hours without sacrificing brand consistency.

A short guide to picking the right format per channel, from paid social to product pages.

A new AI model appears every few weeks. Here is how we decide which model makes which product image or video, and why you do not have to.

The three guardrails every brand needs before letting an AI model touch its identity.