AI transparency

Vela creates images and videos with the help of AI. Here we explain how we do this and what it means for you.

• What AI does for us: we use AI models to create new images, videos and text based on your product photos and brand identity. Every result is reviewed by a person before it is sent to you.
• Your materials: we use your photos, logo and brand identity only to create content for your brand. We never reuse them for another brand. [BEVESTIG: we gebruiken je materiaal niet om AI-modellen te trainen, en onze AI-leveranciers doen dat evenmin.]
• Labelling: the European AI regulation (AI Act) requires AI-generated or heavily edited images to be recognisable as such in certain cases. We help you with this: [BEVESTIG hoe Vela labelt, bv. metadata en een optioneel label bij publicatie]. Read our article about labelling AI images.
• Your rights to the images: [BEVESTIG licentievoorwaarden, bv. je krijgt een licentie op alle beelden die we voor je maken].
• Questions? Email hello@velacontentstudio.be.